This article was created for a company of venture capital and employed later to aim at the markets accessible from cable in Germany. Paper was analyzed in this forum to cover DIGITAL TV separately, given to wide, video strip on request, telephony, interactive TV, play and collocation.

Broadband TELEPHONY

Telephony is another strong point DTAG. However, telephony has the potential to be like omnipresent right a service within the company that the cable TV. You remember the previously we talking about future of wireless broadband internet access. Since Telephony in the form of finished IP of voice (VOIP) should be offered by the company to the residential customers and of businesses. The company can bid telephony cheaper than, more quickly and with more buzzers and sings that DTAG.

Ma strong suggestion is to take DTAG ’share of market offering a better value. The value is measured by the costs value of the customer costs+options+customer satisfaction+enterprise. The same arguments of DTAG offered in the section to wide strip of data of this document, catch true in telephony also. By using agreements with suppliers of bandwidth and reciprocal agreements with LECs, the company can compete with DTAG by:

1. Offer lower monthly basic fee
2. Inter-cable area calls are free
3. Reduced cost on international calls
4. Decreased price on DTAG and phone calls.

By the legislation, broadband company must ensure that DTAG is retained to offer the predatory evaluation. Moreover, the company should approach the Bundestag for the legislation of tariff of telephone enabling him to charge more money with the carriers which are connected to broadband to achieve calls, that pays him with the carriers to achieve to him calls . The precedent of the EU for this was already placed in Belgique.

One most of the infrastructure needed for telephony is necessary also for data to wide strip and VOD, consequently of the costs can be deadened through systems. The company should also study if the call centers, of the services PLEASE, would subscribe to a externalized system of advance of call comparable with commercial ACRs with queues. Options of telephony (by technology) can then be offered to the customers of the businesses and to be employed as centers profits.

The technology necessary for this is established telephony [SPDs, SS7 etc] for DLC and any other pure type of POTS of toters, and VOIP in edict to benefit from the lower broadband costs offered by this technology. Technology for operations of POTS and VOIP is reliable, profitable and largely known apart from Germany.

Extraordinary broadband costs needs would be for marketing, the conscience of the consumer, the education of the consumer and the sales. Packing of this product with the cable TV, and to employ existing processes of opinion of the consumer of cable would slightly lower expenses of acquisition of customer.